The explosion and expansion of sites, publications, stations and other outlets where news of interest to a certain audience can be published, posted and accessed is exciting.
Consider the narrow number of choices that once served as the primary sources for what was going on in the world. For many it was a daily newspaper, three major networks, a handful of radio stations and national magazines that were the main vehicles for getting our eyes, ears and minds.
Today we twitter, blog, email, snail mail, podcast, broadcast and more.
Chasing all of the old, or previously existing outlets, and changing to adapt, keep up, uncover and respond to most of the new, newer, newest information resources can be exhausting, perplexing, time consuming and almost never ending.
Post, refresh, update, innovate and go back and do it all over again.
Someone recently observed most mainstream media messages must reach five generations. That can require at least five different modes of communicating. Text vs. telephone. Twitter vs. blog. Direct mail vs. download.
When creating public relations or marketing campaigns, you can't just cast a bigger net. You must cast many nets in a multitude of directions. And continue the hunt for newer, better nets.
Friday, October 10, 2008
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